digiDirect unveils major Black Friday tech deals with up to 50% off
Australian consumer electronics retailer digiDirect has announced major discounts as part of its 2025 Black Friday Clickathon, cutting prices on thousands of items including popular brands in cameras, computers, and mobile devices. The promotion targets a wide range of shoppers, from photography enthusiasts to those seeking technology gifts ahead of the holiday season.
Discount details
The sale sees price reductions of up to 40% on a broad selection of new and in-demand products. digiDirect's offerings feature camera bodies, lenses, and accessories from brands such as Sony, Canon, Fujifilm, Nikon, Panasonic, Leica, and OM System, alongside tech devices from Apple, Asus, Dell, and Samsung.
Among the highlighted deals are 50% off the Panasonic LUMIX S5 with 20-60mm lens kit (AUD $3,099 RRP), 30% off the OM System Tough TG-7 Digital Camera with underwater housing (AUD $1,269 RRP), and 40% off the Viltrox AF 25mm f/1.7 Sony E-Mount Lens (AUD $319 RRP). Additional offers include AUD $1,000 off selected Sony A7 IV bodies with an extra AUD $300 instant gift card, and reduced prices on products such as the Nikon Z6 III, Canon EOS R5 II, DJI Osmo Pocket Creator, and Apple AirTag 4 Pack.
Product range
The discounts apply to both consumer and professional categories, including digital cameras, premium lenses, portable electronics, and home entertainment devices. Items such as the FUJIFILM X-Half, Sony's E 15mm f/1.4 G lens, and Canon and Nikon flagship camera bodies are part of the sale. Apple's AirTag 4 Pack is included with a AUD $36 price cut off the usual AUD $165 RRP, reflecting the cross-category focus of the promotion.
Sales strategy
digiDirect is focusing on both in-store and online fulfilment for the sale. Customers have options such as click and collect at store locations, or home delivery with what the company describes as rapid shipping nationwide. Same-day delivery services are available for selected products in metropolitan New South Wales, targeting convenience for last-minute purchases.
In the statement on the sale, the retailer cited strong demand in previous years and highlighted efforts to ensure availability and faster service.
"Our Black Friday sale has proved extremely popular in recent years and we are geared up with more stock than ever for another significant promotional period. This year, working closely with our valued partners, we have an array of compelling offers on a range of highly-sought-after electronics which we're sure customers will want to take advantage of to save on the tech they love. We are also proud to offer an exceptionally fast shipping experience for customers shopping online wherever they are around the country, giving them convenient access to great value products when they shop with us," said Haig Kayserian, General Manager, digiDirect.