Reebelo partners with SquareTrade to launch ReebeloCare in Australia

Reebelo has announced a new partnership with SquareTrade to launch ReebeloCare in the Australian market. SquareTrade, a company known for its extended warranty and insurance plans, has partnered with Reebelo to offer a 24-month care and service plan to provide Australian consumers with enhanced device protection services. The plan allows customers to refresh or replace their devices on demand for any reason and extends Reebelo's existing warranty.

Reebelo is a player in the refurbishment and resale of electronic devices. It is committed to promoting sustainability and reducing electronic waste. By offering a wide range of high-quality refurbished products, including smartphones, tablets, and laptops, Reebelo makes technology more accessible and affordable for consumers.

ReebeloCare includes a range of service options, such as mail-in, walk-in, or come-to-you refresh solutions. Customers can also choose from up to three device replacement options. The plan offers global coverage, ensuring customers can receive support no matter where they are.

Reebelo and SquareTrade have prioritised service quality in this initiative. They have introduced a 24/7 self-service portal for customers to request services, along with over-the-phone support for those who prefer to speak with an agent.

Josh Beasley, Chief Strategy Officer of Reebelo, commented on the collaboration: "By partnering with SquareTrade, Reebelo has aligned with an industry leader known for its extensive experience, capabilities, and proven track record. This collaboration ensures that ReebeloCare is market-leading in every way. Beyond offering consumers the highest quality sustainable products, we are committed to providing utmost flexibility, choice, and value for money with our services."

Karl Wiley, Global CEO of SquareTrade, expressed enthusiasm for the partnership, noting, "For over a decade, SquareTrade has established a global reputation for creating and managing protection and insurance plans for some of the world's best-known retailers and mobile phone operators. We are thrilled to be working with Reebelo and look forward to giving their customers fast, flexible service that helps them enjoy life with the devices they love and rely on."

The introduction of ReebeloCare marks a higher standard of care and service for Reebelo's consumers in Australia, supported by SquareTrade's expertise. The plan's price varies per product and can be added at the point of purchase. This move reflects Reebelo's commitment to delivering high-quality and flexible service options for consumers, ensuring they have access to support regardless of the condition of their product.

Reebelo's strategic partnership with SquareTrade highlights its focus on enhancing customer experience and providing comprehensive service options in the refurbished goods market. ReebeloCare is expected to set a new benchmark for service plans within the industry, combining extensive coverage, multiple service options, and round-the-clock support.