Samsung's latest Fold & Flip phones become available in Australia

Samsung has today announced the long-anticipated availability of the Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, and the Galaxy Watch8 series across Australia.

It comes as the pre-order period for the devices generated record-breaking sales, according to the company.

This reflects a heightened interest among Australian consumers in foldable smartphones and wearable technology.

Alongside the launch, research commissioned by Samsung Australia found that almost 45% of Australians surveyed reported increased multitasking with their smartphones over the past two years. The survey also indicated that cost (46.5%) and time (46.9%) remain key barriers to Australians progressing in their health and fitness goals.

The new Galaxy Z series and Watch8 series are intended to address these needs by integrating design, engineering, and AI-driven features to enhance daily life.

Eric Chou, Vice President of Mobile eXperience at Samsung Electronics Australia, said, "We are particularly excited to be launching our seventh generation of Galaxy foldables along with our Galaxy Watch8 series in Australia."

"The new Galaxy Z Fold7, Galaxy Z Flip7 and new Galaxy Z Flip7FE are the culmination of 15 years of R&D, creating the pinnacle of design, hardware and software in a foldable form, while the Galaxy Watch8 series combines powerful new on-device AI with improved comfort and hardware advancements to reshape the wearables experience," he added.

"These new products are designed to enhance the multi-faceted lifestyles that Australians enjoy, making these devices the ultimate multitasking companions."

Smartphones

The Galaxy Z Fold7 and Z Flip7 are described by Samsung as the thinnest, lightest, and most advanced in the Z series.

These devices incorporate Galaxy AI and a range of hardware advancements, aiming to deliver improved productivity, creativity, and connectivity through flexible displays, context-aware intelligence, and pro-grade cameras.

The Galaxy Z Fold7 features a 200MP high-resolution camera and offers editing tools such as Generative Edit, which can automatically detect and suggest removal of unwanted background elements in photos.

Integration with Gemini Live also allows users to interact with AI-driven features for suggestions and responses based on images or content being viewed on the device.

The Galaxy Z Flip7 is positioned as a compact alternative, retaining high-end capabilities in a more portable form.

The Now Bar allows at-a-glance access to notifications and key information on the closed device, and Camera Sharing with Gemini Live facilitates interactive, contextual conversations while using the device's camera.

A new feature, Portrait Studio for Pet, is introduced with the Z Flip7, providing users the ability to transform pet images into various artistic styles directly on the device.

Wearables

The Galaxy Watch8 series, including the Galaxy Watch8 and Watch8 Classic, extends the focus on AI-powered wellness and personalisation.

The devices include an ultra-thin cushion design and a Dynamic Lug system aimed at increasing comfort and improving sensor contact for ongoing health monitoring. With Samsung's BioActive Sensor, the watches offer continuous tracking and immediate feedback for sleep, stress, nutrition, and physical activity.

For the first time, the Galaxy Watch8 introduces an Antioxidant Index, allowing users to measure carotenoid levels in five seconds for added health insight. This feature is intended for fitness and wellness guidance and is not intended for medical diagnosis or treatment.

Retail experience

Coinciding with the product launches, Samsung opened a new Samsung Experience Store in Westfield Mt Gravatt Shopping Centre, Brisbane.

The 192 square metre space joins seven other large format stores across Australia and is designed to allow customers to trial Samsung's product range and receive support. Features include a learning area for product sessions led by experts, and a Customer Service area with repair services.

"We are thrilled to be launching our newest Samsung Experience Store in Mount Gravatt, offering our QLD customers the opportunity to come visit our Galaxy experts and discover the breadth of what Samsung mobile has to offer in our beautiful new retail space. The Mount Gravatt store seeks to elevate our customer's shopping and educational experience while providing a personalised, one-on-one experience," said Eric Chou.

Marketing and availability

Samsung's launch is backed by a marketing campaign incorporating digital, television, video on demand, outdoor advertising, and publisher partnerships.

The campaign includes high-visibility placements such as full 'Station Dominations' at major commuter transport hubs in Sydney and Melbourne, and the first 3D-enabled takeover at Southern Cross station, as well as extensive in-mall and city displays.

From today, the new Samsung Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, Galaxy Watch8, and Galaxy Watch8 Classic are available in Australia across various retailers and operators.

Pricing for the Galaxy Z Fold7 starts at AUD $2,899 for the 256GB model, Galaxy Z Flip7 from AUD $1,799 for the 256GB model, and Galaxy Z Flip7 FE from AUD $1,499 for the 128GB device. The Galaxy Watch8 Classic is priced from AUD $899 for the 46mm Bluetooth model, and the Galaxy Watch8 from AUD $649 for the 40mm Bluetooth version.

Colour options and exclusive models are available through selected outlets.