Shark launches three-in-one EveryMess cleaner in Australia

Shark has launched the EveryMess 3-in-1 Wet Vac, Dry Vac and Stain System in Australia, combining three cleaning functions in a single product.

The appliance is designed to handle dry debris, liquid spills and stained surfaces without the need for a separate device. It can be used on hard floors, carpets, upholstery, countertops, tiles and car interiors.

The launch reflects a broader push by appliance makers to offer multi-use household devices as consumers look to reduce the number of single-purpose products in their homes. Shark is targeting common domestic messes ranging from crumbs and sand to pet accidents and muddy floors.

Three functions

The EveryMess combines a dry vacuum, wet vacuum and stain cleaner in one system, with separate settings for wet vacuuming, dry vacuuming and stain removal.

Accessories include a squeegee tool, crevice tool, pet hair tool, stain eliminator tool, reusable spray head, a 500ml StainForce Dual Formula refill and three clips. The product is available through Shark's Australian site and participating retailers.

For stain treatment, the machine uses Shark's StainForce Dual Formula, which mixes in the spray head rather than requiring a separate cleaning solution to be prepared. Shark says the formula delivers up to 30 times more stain-fighting power than Shark Deep Clean Pro Formula and is intended to address odours including pet urine and smoke.

The product also includes what Shark calls Rinse & Ready Technology, a self-cleaning function that works by vacuuming up a cup of water after use. Another feature, AnyBag Technology, allows the dust cup to be lined with a plastic bag for disposal of collected waste.

Taylah Ide-Miller, Product Specialist, SharkNinja ANZ, said the machine was developed around the kinds of mess people typically face at home.

"EveryMess was designed around what actually happens in people's homes, the dog has an accident, someone drops their breakfast, muddy feet come inside, a drink gets knocked over or the car comes home full of sand. It's one machine designed to deal with all of it. Instead of needing a different machine for every type of mess, EveryMess gives you three ways to clean in one system," said Taylah Ide-Miller, Product Specialist, SharkNinja ANZ.

Home appliance market

The Australian release adds to Shark's home cleaning range as the brand competes in a crowded market for vacuums and floorcare products. Manufacturers in the segment have increasingly focused on combination devices designed to cover more use cases across hard and soft surfaces.

Shark positions the EveryMess as a response to the way household messes often do not fit neatly into one category. Many existing appliances are built to tackle either liquid, solid or stained messes rather than mixed cleaning jobs.

The model, listed as VX101, is available now in Australia. Its features are aimed at reducing set-up and clean-down time, including onboard formula mixing and the self-cleaning function.

Shark says the stain-cleaning system should not be used on wool, and users should follow manufacturer recommendations and product exclusions in the user guide.