Velvet Bloom put accessibility & sound first on national tour

Melbourne band Velvet Bloom are focusing on sound and accessibility following their recent national tour, supported by audio technology provider Sennheiser.

The tour coincides with Velvet Bloom's efforts to create more inclusive live music experiences, influenced in part by lead vocalist and songwriter Maddy Herbert's diagnosis in 2024 with otosclerosis, a progressive form of hearing loss. The band has incorporated Sennheiser's in-ear monitoring systems, wireless microphones, and MobileConnect solution into their stage setup.

Reflecting on this shift, Maddy Herbert explained, "We want our shows to be as accessible as possible. So, people don't have to feel like they are fighting just to experience live music. Everyone deserves to be in the room."

Responding to change

Leading up to the tour, Velvet Bloom often encountered inconsistent monitoring environments that made it difficult for Herbert to hear her vocals clearly on stage. This inconsistency affected her confidence and vocal stamina, especially in unfamiliar or particularly loud venues.

"Before the in-ears, I'd often walk into a room and feel like I just wouldn't be able to hear anything properly I'm feeling so much more confident about it now that I have more control of what I hear,"

she said.

The adoption of Sennheiser's in-ear monitors and EW-DX wireless microphone system allowed the band to customise their mixes and improve the reliability of their live sound. This new setup offered Herbert the ability to adjust her own listening levels without impacting others on stage.

"This is our first time using in-ears and wireless mics on tour as a band," Maddy says. "The clarity that the microphones brought to our voices is something I have never experienced in a live setting."

She added, "With my hearing condition, it's easy for stage sound to get muddy. Now I can personalise my mix and actually hear myself clearly, without adjusting anyone else's levels."

Accessible experiences for audiences

Velvet Bloom have expanded their focus to also consider the accessibility needs of their audience. Alongside the use of new monitoring equipment, the band introduced measures such as communication boards, sensory kits, venue FAQs, and a 'compassion ticket' scheme to support diverse needs in their crowds.

"Access looks different for everyone. We just wanted people to feel welcome and supported, however they experience the show."

Maddy said.

The band also trialled Sennheiser's MobileConnect service, which enables audience members to stream the venue mix to their own phones or hearing devices via Wi-Fi. Although only used briefly during the tour, it formed part of the group's ongoing consideration for accessibility.

On the technical side, the wireless microphone system was noted for improving on-stage mobility and reducing trip hazards. "It reduces tripping hazards, goes wherever the performer goes, and cuts through better than standard venue mics", Maddy noted, describing the impact that clearer audio and freedom of movement brought to her performance.

The band dynamic

The approach to accessibility and technical change has influenced Velvet Bloom's working dynamic. In addition to Herbert, members Nick Morton (drums), Miguel Hutton (keys), Jay Jarome (bass and backing vocals), and Alex Marco (guitar) all contributed to the process of redesigning their live shows.

"We've had to think more deeply about how we play and support each other. It's made our performances more intentional, and it's brought us closer as a band."

Maddy explained.

Future directions

Velvet Bloom now consider in-ear monitoring and the EW-DX wireless system as a standard part of their performance setup. Their commitment extends to designing shows that prioritise both sound quality and a welcoming atmosphere for their audience.

"There are lots of artists who perform with disability and chronic conditions," Maddy says. "My access needs might look different from someone else's, but they still need to be considered"

Reflecting on her experience, Maddy Herbert described how the band's commitment to accessibility and the support of her colleagues has positively influenced her outlook on live performance.

"We're just trying to be thoughtful," she says. "If someone can walk into one of our gigs and feel considered, then we've done something right."