Marketing strategy stories - Page 7

Hoteliers can boost profits and enhance guest experiences by using AI technologies like generative AI and predictive analytics to forecast demand and understand customer choices.

Enero Group posted a 2% rise in FY25 EBITDA, boosted by award-winning agencies Hotwire, BMF, ROI·DNA and Orchard driving steady growth and margins.

Olivier Vojetta joins Frontier Media AI as Head of Strategy and Growth, aiming to enhance AI-driven marketing with a focus on smarter business outcomes.

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

UiPath has named Michael Atalla as Chief Marketing Officer to lead global marketing and boost adoption of AI-driven automation in business processes.

Max Bonpain has joined Openmarkets as Chief Marketing Officer to spearhead growth and international expansion in wealth and finance sectors.

QuSecure appoints Jennifer Leggio as SVP of Marketing amid surging demand for its quantum-safe cybersecurity solutions globally.

Chris Tredwell has been appointed COO at Aqilla, driving AI integration in its cloud accounting software and targeting 20% annual growth.

Epicor appoints Kerrie Jordan as Chief Marketing Officer to lead global marketing and accelerate growth in manufacturing and supply chain sectors.

PPDS appoints Jae O Choi Park as EMEA Commercial Head and Ron Cottaar as Head of Global Marketing to boost sales and brand presence worldwide.

Visa has appointed Meble Tin as Head of Marketing for Oceania, leading efforts from Sydney to boost brand and client engagement across the region.

AdsAdvisor unveils Business Modeling, a tool helping mobile studios streamline financial planning and boost revenue forecasting across iOS, Android, and more.

NP Digital Australia achieved a record H1 2025, onboarding eight new clients and boosting AI, analytics, and creative marketing capabilities nationwide.

ADMA has formed a new Advisory Committee with leaders from top Australian firms to advance ethical marketing and shape industry futures.

Appian has named David Crozier as its Chief Marketing Officer from July 2025, leveraging his tech marketing expertise to boost global growth.

David Taylor joins ASI Alliance as Chief Marketing Officer to lead global efforts advancing decentralised artificial intelligence and superintelligence projects.

As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.

James Zipeure appointed Group CEO of Mortar AI to spearhead global growth and launch new Marketing Mix Modelling tool across US, UK and Asia.

Avalara appoints Adrianna Burrows as CMO and Shahan Parshad as CIO to boost global expansion and enhance AI-driven tax compliance solutions.