The Ultimate Guide to Partner Programmes
A curated Australian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Australian Partner Programmes News
Regional stories with direct local relevance
How growing MSPs turn hosting into a steady revenue layer
MSPs can turn wholesale hosting into a steadier revenue layer by bundling services, tightening control and reducing churn as client demands rise.
First-party data is the new oil: Why Australian businesses can't afford to wait
Australian businesses face a shrinking third-party data landscape in 2026, with privacy reforms and browser changes making first-party data vital.
Australian small business sales rise 7.2% in Q1 2026
Australian small businesses post 7.2% sales growth in Q1 as jobs and wages improve, with construction and transport leading the gains.
The death of the backlink: Why PR is now the most powerful SEO tool you have
As AI search rewrites how buyers find answers, brand mentions in earned media are overtaking backlinks, and PR is becoming the new SEO engine.
Vocus launches Pure partner programme after TPG deal
Vocus unveils Pure channel programme to broaden partner access after its AUD $5.25 billion TPG integration and lift commissions.
Atlas warns of AI reputation breach for businesses
Atlas says businesses face an AI reputation breach as ChatGPT, Google Gemini and Claude spread incorrect company details across major platforms.
Analyst Insights
Research and market analysis connected to Partner Programmes
Gartner: AI layoffs do not improve returns on investment
Tessell names McDonough & Carter to executive team
Pax8 & NinjaOne form global MSP referral partnership
Boomi gains analyst praise across integration & AI
AI PC adoption moves from pilots to workplace rollout
Featured News
Affordable cloud backups for all with Exaba and Datacentre220
Exaba and Datacentre220 tout a local cloud backup option that can cut storage costs by up to 90% for MSPs and small businesses.
Exclusive: Adobe ANZ chief on AI adoption trends
Adobe ANZ chief says AI is moving into production as customers in regulated sectors balance caution with rapid deployment and productivity gains.
Exclusive: Google sees success with niche AI playbooks
Google is tailoring AI playbooks for 19 industries as enterprises shift from pilots to production, with faster rollouts and ROI now the focus.
Entrust and Chillisoft partner to kick cybersecurity goals
Entrust joins forces with Chillisoft to bolster ANZ cyber defences, blending identity, education and quantum-ready security expertise.
Scale By Avec says strategic hiring is the key in the age of AI
Scale By Avec urges firms to rethink hiring in AI era, backing training, human skills and entry-level pathways over headcount cuts.
Milestone turns video data into AI-driven intelligence
Milestone Systems' Project Hafnia uses AI video language models to turn CCTV streams into real-time, multi‑modal security insight.
Zetifi's connectivity solutions drive fleet and worker safety
Wagga Wagga-based Zetifi blends smart antennas, AI cameras and APIs to keep remote fleets connected while quietly boosting worker safety.
Composable, process‑aware AI key to enterprise ROI
Process intelligence and composable architecture are emerging as the missing ingredients to turn fragile AI pilots into resilient, traceable value.
Exclusive: HPE Networking advances 'self-driving' networks
HPE unites Aruba and Juniper under the HPE Networking banner to push AI‑driven, secure, self‑managing networks for enterprise customers.
Exclusive: Rohini Sharma on monday.com's AI shift
Australian organisations are moving past AI hype, demanding tools that simplify daily work, scale across teams and prove practical value.
Exclusive: Edifier outlines next phase of global audio strategy
Edifier charts next phase of global audio push, targeting hybrid workers with HDMI eARC speakers, studio monitors and planar earbuds.
Expert Columns
How growing MSPs turn hosting into a steady revenue layer
First-party data is the new oil: Why Australian businesses can't afford to wait
The death of the backlink: Why PR is now the most powerful SEO tool you have
Spinning to success: MAAP CFO reveals growth strategy with Annexa
Australia insurers urged to modernise core technology
Turning security into a story: How managed service providers use reporting to drive retention and revenue
How MSPs can win more clients by showing up where CIOs are already looking
From reseller to risk advisor: What the shift means for your email and hosting conversations
How MH Enterprise turns trust into cybersecurity success
Supporting service providers with their global ambitions
Interviews
Interviews and video coverage from the networkRecent Partner Programmes News
Australian businesses embrace social selling, PayPal says
PayPal says Australian firms are rapidly turning social platforms into sales channels, with smaller businesses leading the shift and Gen Z driving demand.
Spinning to success: MAAP CFO reveals growth strategy with Annexa
MAAP Chief Financial Officer Matthew Nott says a NetSuite rollout with Annexa is helping the cycling brand scale across eight countries, while eyeing AI to do more with less.
Ip.Glass modernises Baiada Poultry's network with Fortinet
Ip.Glass and Fortinet overhaul Baiada Poultry's network with Secure SD-WAN and security tools, bolstering resilience across IT and OT operations.
Australian mid-sized firms gain from AI, but skills lag
Australian mid-sized firms are reaping productivity gains from AI, but MYOB says weak training, governance and legacy systems are limiting wider benefits.
Australia insurers urged to modernise core technology
Australian insurers risk falling behind on AI and growth unless they replace legacy core systems with cloud-native platforms before FY2027.
Manhattan goes live at GPC Brisbane warehouse centre
GPC and Manhattan Associates launch cloud warehouse system in Brisbane, aiming to boost inventory accuracy, productivity and fulfilment.
Multimedia Technology lands Cygnett Australian power deal
Multimedia Technology expands into portable power with Cygnett deal, gaining exclusive Australian rights for power banks, solar panels and energy storage.
MYOB says AI-using SMEs are growing 2.8 times faster
MYOB data shows Australian SMEs using AI are expanding 2.8 times faster, as the software firm flags a widening adoption gap and skills shortage.
HPE South Pacific names interim boss after Matthews exit
HPE South Pacific appoints Anthony Sanelli interim Sales Director and General Manager as Patrick Matthews departs after nearly 15 years.
How MSPs can win more clients by showing up where CIOs are already looking
MSPs that boost search visibility and editorial presence can land on CIO shortlists sooner, as Australian buyers research vendors before contact.
From reseller to risk advisor: What the shift means for your email and hosting conversations
MSPs are turning email and hosting renewals into risk-led advisory wins, with higher margins and stronger client ties in the Australian channel.
Fujifilm Business Innovation Australia names Nagata
Yoshinori Nagata named Managing Director as Fujifilm Business Innovation Australia accelerates its shift from document tech into IT, automation and AI services.
Tes launches Tes360 connected platform for schools
Tes rolls out Tes360 to connect school data, promising faster decisions, less admin and sharper oversight for leaders across Australia and beyond.
New Sydney Catalyst conference backs MSP peer lessons
Australian channel groups launch Catalyst in Sydney, a charity-backed conference for MSPs and IT leaders focused on practical peer lessons, not vendor pitches.
NAB says 42% of Aussie SMEs use AI to boost productivity
NAB finds AI is moving beyond big business, with small firms using it to cut admin, boost productivity and reshape everyday operations.
Kinetic IT names Kishore Jayaram Chief Transformation Officer
Kinetic IT taps seasoned strategist Kishore Jayaram to drive sovereign digital services, AI-led growth and expansion beyond managed services.
AI search threatens Australian retailers, warns Megantic
Megantic and Shopify APAC say Australian eCommerce brands must adapt for AI-driven discovery or risk fading from shopper recommendations.
Five ways to maximise benefits of mobile-first systems
Tabit chief executive Barry Shaked outlines five checks for Australian hospitality operators choosing mobile-first systems to cut labour pressure and lift sales.
The growing gap between businesses that use tech well and those that don't
Businesses that integrate systems, act on data and move quickly are pulling ahead, while those relying on manual processes risk falling further behind.
Brennan boosts sovereign SOC as demand shifts onshore
Brennan folds CBR Cyber into Canberra-based operations as more Australian agencies and regulated firms seek sovereign Security Operations Centre support.
Job Moves
HPE South Pacific names interim boss after Matthews exit
Fujifilm Business Innovation Australia names Nagata
Kinetic IT names Kishore Jayaram Chief Transformation Officer
iCatalyst appoints delivery executives for ERP growth
Gallagher Security names Siler to lead SMB & perimeter
Logicalis Australia expands Erica Smith growth remit
Kinetic IT names Dean Langenbach as new chief executive
Elula names Andrew Phillips as new Chief Revenue Officer
eG Innovations appoints Jon Hatchuel to lead Australia
