Mwave launches major Black Friday sale with up to AUD $2,800 off

Mwave has commenced an extended Black Friday sale, including early access discounts of up to 40% on technology products from several major brands. The retailer expects the event to attract consumers looking to upgrade computers and gaming equipment ahead of the Christmas period.

Significant discounts

The sale comprises reductions on items such as gaming monitors, laptops, and network storage solutions. Customers can find up to AUD $800 off Samsung gaming monitors, up to AUD $2,800 off MSI gaming laptops, and up to 30% off select Gigabyte gaming laptops. NAS products from Asustor are discounted by as much as 25%, with Philips monitors reduced by up to AUD $600. The sale event is set to run until 1 December.

Market approach

Mwave, which describes itself as Australia's largest online technology retailer, will be offering early access to these deals, with new offers expected throughout the sale period. The company is providing next day delivery as well as a click and collect option at its Sydney showroom.

Ownership change

This sale period is the first major event since Mwave was acquired by The digiDirect Group. The group's strategy is to leverage the retailer's reputation for service and product range to drive activity during the competitive holiday sales window.

"As its first major sale period under the ownership of The digiDirect Group, Mwave is stocked up and ready to serve all lovers of computers and gaming with the best offers in the market this Black Friday and Christmas period," said Haig Kayserian, Interim General Manager, Mwave.

Product range

Mwave carries over 500 brands and thousands of products, targeting both casual technology users and gaming enthusiasts. The current Black Friday offering highlights the retailer's partnerships with brands such as Razer, Asus, Logitech, and Gigabyte. Regular shoppers and new customers are both encouraged to take advantage of the early access format and the rolling release of limited-time discounts through the month.

Sale logistics

Items purchased online can be delivered across Australia, with next day shipping subject to availability. Customers also have the choice to pick up their orders directly from the Sydney showroom, according to the company's stated procedures.