StreamShop launches 1064nm home laser for Australians

StreamShop Australia has launched a 1064nm full-body laser device for home use in Australia, which it says is the first commercially available consumer offering of its kind in the country.

The launch brings a wavelength more commonly associated with clinical and sports medicine settings into the home wellness market. Until now, Australian consumers have had limited access to 1064nm treatment outside clinic appointments, according to the company.

The Perth retailer has introduced a range of full-body near-infrared laser devices for home users. The products are designed for sessions of 10 to 20 minutes and do not require specialist knowledge or clinical supervision.

Interest in light-based wellness devices has grown in Australia as red light therapy products have become more widely available. StreamShop Australia is positioning the 1064nm range within that broader category, while arguing that the higher wavelength reaches deeper tissue than standard devices.

Typical red light therapy products operate between 630 and 850 nanometres, according to the company. By contrast, 1064nm light reaches deeper structures, including muscle fibres, fascia, joints and bone, it said.

The underlying mechanism is described as photobiomodulation, in which near-infrared photons are absorbed by cytochrome c oxidase in mitochondria. This process increases adenosine triphosphate production, reduces oxidative stress and initiates cellular repair responses, according to the company.

Troy, Founder at StreamShop Australia, said Australians had become familiar with red light therapy but had not been able to buy this wavelength easily for home use.

"Australians have had growing access to red light therapy devices in recent years, but the 1064nm wavelength has remained out of reach for most people. We wanted to change that. This is technology that has a strong body of research behind it, and we believe Australians deserve access to it at home, not just in a clinic," Troy said.

Market gap

Home wellness technology has become a more active category as consumers look for products linked to recovery, self-care and preventative health routines. StreamShop Australia said the arrival of a full-body 1064nm device addresses a gap in the Australian market created by reliance on repeated clinical visits.

Those clinical treatments can involve ongoing costs over multiple sessions. A home-use format, the company said, offers full-body coverage in a single sitting and can be used as part of a regular routine.

The launch is also framed as a response to changing buyer behaviour. Customers who already know about red light therapy are now looking for products that claim deeper tissue penetration, according to the company.

"What makes 1064nm particularly interesting from a research perspective is the depth of penetration. We're not just talking about surface-level skin benefits. This wavelength reaches into the musculoskeletal system, which opens up a much broader range of applications for recovery, inflammation and whole-body wellness," Troy said.

Consumer awareness of photobiomodulation has grown alongside wider discussion of red light therapy research. That trend has helped build a market for devices sold directly to households rather than through clinics or practitioners.

StreamShop Australia is an online retailer focused on red light therapy, near-infrared and laser wellness devices. It ships nationally and says it supports customers in selecting products suited to their needs.

The business said feedback from buyers had pointed to demand for a device that goes beyond the wavelengths commonly sold to consumers. It argues that the 1064nm range answers that demand by offering a full-body format for home use.

"The feedback we've had from customers is consistent. People are already familiar with red light therapy and the research behind it. What they've been asking for is something that goes further, something that reaches deeper. That's exactly what the 1064nm full-body device delivers," Troy said.

Category growth

The broader context is a steady expansion in Australia's market for light-based wellness devices. Media coverage, consumer research and interest in self-directed health management have all contributed to the category's growth, according to the company.

That has created room for more specialised products distinguished by wavelength, format or intended use. In this case, StreamShop Australia is betting that consumers who have already adopted red light therapy will consider a device linked to deeper tissue exposure.

Troy said buyer knowledge in the category had improved as the market matured.

"We've watched the red light therapy category grow steadily over the past few years, and consumer understanding of the technology has grown alongside it. People are reading the research, asking better questions, and looking for devices that genuinely match what the science supports. The 1064nm device is our answer to that," Troy said.