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Adobe Firefly Stories - Page 5

Australian Stories

Adobe Firefly stories

Gap grows between AI adoption by Aussie brands & demand
Customer Experience

Gap grows between AI adoption by Aussie brands & demand

A new report reveals a stark divide between Australian consumer expectations for AI adoption and current brand implementation, as 80% demand full integration by year-end.

By Sean Mitchell • 3 min read • Thu, 12th Dec 2024
Adobe Express expands with AI & key integrations
Marketing Technologies

Adobe Express expands with AI & key integrations

Adobe is enhancing Adobe Express for enterprises with AI-powered features and integrations with platforms like Slack and Google, starting October 14, 2024.

By Melania Watson • 3 min read • Thu, 10th Oct 2024

Global Stories

Adobe Firefly stories

Adobe unveils Live Co-Editing feature in Photoshop beta
EduTech

Adobe unveils Live Co-Editing feature in Photoshop beta

Adobe has unveiled Live Co-Editing for Photoshop, enabling multiple users to edit documents in real-time, enhancing collaboration and creativity across teams.

By Melania Watson • 3 min read • Wed, 15th Jan 2025
Adobe unveils new GPU-powered tools with NVIDIA RTX GPUs
Marketing Technologies

Adobe unveils new GPU-powered tools with NVIDIA RTX GPUs

Adobe has launched new GPU-powered tools for video and 3D content creators, leveraging NVIDIA's RTX GPUs to enhance creative workflows and efficiency.

By Catherine Knowles • 3 min read • Thu, 17th Oct 2024
AI takes center stage in Adobe's new GenStudio tool
Unified Communications

AI takes center stage in Adobe's new GenStudio tool

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

By Melania Watson • 3 min read • Wed, 16th Oct 2024
Revealed: Adobe's groundbreaking updates for Photoshop, Illustrator
Marketing Technologies

Revealed: Adobe's groundbreaking updates for Photoshop, Illustrator

Adobe unveils transformative updates to Photoshop and Illustrator, enhancing creative workflows for professionals in various industries with advanced tools and features.

By Melania Watson • 3 min read • Wed, 16th Oct 2024
Adobe unmasks over 100 new Creative Cloud features
Unified Communications

Adobe unmasks over 100 new Creative Cloud features

Adobe has unveiled over 100 new features at Adobe MAX 2024, focusing on Creative Cloud innovations and generative AI to boost productivity.

By Melania Watson • 2 min read • Wed, 16th Oct 2024
Adobe unveils new Firefly video model and updates image tools
Marketing Technologies

Adobe unveils new Firefly video model and updates image tools

Adobe has unveiled the Firefly Video Model, expanding its generative AI tools for creative professionals, alongside enhanced image capabilities.

By Melania Watson • 4 min read • Tue, 15th Oct 2024
Adobe launches app to protect & attribute digital content
Marketing Technologies

Adobe launches app to protect & attribute digital content

Adobe has unveiled a free web app, Content Authenticity, to help creators protect their work and ensure accurate attribution in the digital landscape.

By Sean Mitchell • 3 min read • Wed, 9th Oct 2024
Adobe unveils tools for AI-driven content in Experience Cloud
Marketing Technologies

Adobe unveils tools for AI-driven content in Experience Cloud

Adobe unveils new AI-driven tools in Experience Cloud, aiming to personalise and optimise marketing content for brands through real-time insights and experimentation.

By Kaleah Salmon • 3 min read • Tue, 17th Sep 2024
Adobe unveils new AI tools for video editing in Premiere Pro
Marketing Technologies

Adobe unveils new AI tools for video editing in Premiere Pro

Adobe previews the Firefly Video Model, set to revolutionise video editing with AI-driven Text to Video and Image to Video capabilities in Premiere Pro.

By Melania Watson • 2 min read • Thu, 12th Sep 2024
Adobe's Chandra Sinnathamby discusses responsible AI innovation
Marketing Technologies

Adobe's Chandra Sinnathamby discusses responsible AI innovation

Adobe's Chandra Sinnathamby has stressed the company's commitment to responsible innovation in AI, focusing on transparency, trust, and sustainability.

By Melania Watson • 4 min read • Fri, 23rd Aug 2024
Malaysia Aviation Group boosts Martech with Anchora and GrowthOps partnership
Customer Experience

Malaysia Aviation Group boosts Martech with Anchora and GrowthOps partnership

Malaysia Aviation Group partners with GrowthOps Asia and Anchora to boost marketing through tech upgrades, aiming to personalise and enhance customer experiences.

By Catherine Knowles • 3 min read • Wed, 14th Aug 2024
Adobe launches AI-powered Journey Optimizer for B2B marketing
Customer Experience

Adobe launches AI-powered Journey Optimizer for B2B marketing

Adobe unveils Journey Optimizer B2B Edition, tapping into generative AI to streamline complex B2B sales processes by identifying and personalising journeys for decision makers.

By Imee Dequito • 3 min read • Thu, 8th Aug 2024
Adobe transforms education with new AI tools in Adobe Express
Marketing Technologies

Adobe transforms education with new AI tools in Adobe Express

Adobe has unveiled new AI tools in Adobe Express for Education, aimed at enhancing classroom learning and engagement for K-12 students worldwide.

By Imee Dequito • 4 min read • Fri, 2nd Aug 2024

Stories from Other Regions

Adobe Firefly stories

Exclusive: AirAsia's CEO applauds Adobe for sparking creativity and brand strategy
Marketing Technologies

Exclusive: AirAsia's CEO applauds Adobe for sparking creativity and brand strategy

AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.

By Melania Watson • 4 min read • Fri, 18th Oct 2024
Adobe puts video editors first in Premiere Pro upgrades
Marketing Technologies

Adobe puts video editors first in Premiere Pro upgrades

Adobe has launched Firefly-powered features for Premiere Pro, enhancing video editing with innovative tools that simplify workflows for professionals.

By Melania Watson • 4 min read • Tue, 15th Oct 2024