Content Creation stories
Fujifilm Australia launches the retro-inspired X half digital camera, blending classic film features with modern digital tech for AUD $1,349 in June 2025.
Sony launches the Wireless Shooting Grip and Remote Commander for Alpha cameras, offering improved handheld shooting and remote control from July 2025 in Australia.
Million Billion Media teams up with Xentrik to launch an AI-driven campaign enhancing PR and marketing for OnlyFans content creators and influencers.
Agentic AI use among Australians jumped 50% in three months, led by millennials keen on AI for shopping, creativity, and daily tasks, Adobe reports.
Canva has integrated OpenAI's ChatGPT, enabling users to streamline design workflows with AI-powered context-aware tools directly within its platform.
Dell launches Dell 16 Premium and Dell 14 Premium laptops, featuring Intel Core Ultra processors, OLED screens, and up to 27 hours battery life for creators and students.
Oracle integrates xAI's Grok models into its Cloud Infrastructure, enhancing enterprise AI with advanced reasoning, multimodal capabilities, and strong data protection.
Adobe launches Firefly mobile app for iOS and Android, enabling AI-powered image and video creation with seamless Creative Cloud integration.
Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.
Taboola launches DeeperDive, an AI answer engine on publisher sites, helping monetise content and boost user engagement amid rising AI search challenges.
The Rode Wireless Micro is a sleek, compact wireless mic system offering up to 21 hours of quality audio, perfect for content creators on the move.
Kingston launches refreshed XS Series external SSDs, offering up to 4TB storage and 2,000MB/s speeds for pros and portable options for everyday users.
Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.
Google DeepMind unveils generative AI models Veo 3, Imagen 4, Lyria 2 and Flow, enhancing video, image, music and filmmaking for creators.
RØDE's new firmware update adds Bluetooth to its Wireless Micro, enabling direct pairing with iOS via the free RØDE Capture app for seamless audio recording.
Wasabi Technologies is now the Official Cloud Storage Partner of USA Rugby, with branding on national team jerseys through 2025, expanding its sports market presence.
UK marketers lead global AI adoption at 84%, saving time and boosting creativity while retaining human control over outputs, says HubSpot report.
HONOR's 400 Series sales in the UK surged 183% in launch week, driven by advanced AI camera features and strong market demand for innovative smartphones.
AmBank Group's digital overhaul using Progress Sitefinity Cloud led to an 18% rise in website traffic and enhanced user engagement in Malaysia's banking sector.