EZVIZ launches smart home security range in Australia

EZVIZ has launched an expanded smart home security range in Australia, spanning cameras, video doorbells, smart locks and control screens. The products are now on sale nationwide through Harvey Norman and JB Hi-Fi.

The line-up is led by the HB90 outdoor camera and the EP8 Ultra video doorbell, with a focus on local storage rather than subscription plans. Outdoor battery cameras in the Australian retail range include a 16GB microSD card at no extra cost.

The launch marks EZVIZ's broadest product push in Australia to date, as competition in the consumer smart security market increasingly centres on recording options, recurring fees and ease of use. The devices can be used on their own or linked through the EZVIZ app as part of a wider home system.

The HB90 Dual Kit sits at the top of the outdoor camera range. It uses two rotating lenses, offers 3K resolution, and includes human and vehicle detection, automatic tracking, colour night vision, two-way talk, a siren and strobe light, Wi-Fi 6, and weather resistance.

EZVIZ has also introduced the HB8 Lite, a battery-powered pan-and-tilt outdoor camera with 3K resolution, a 360-degree field of view and support for up to 512GB of microSD storage. Like the HB90, it includes the company's Always-On Video system and ships with a 16GB card.

The EP8 Ultra doorbell combines a main 3K camera with a second downward-facing camera aimed at the doorstep and parcel area. It includes package detection, package-removal detection, familiar-face recognition, colour night vision, privacy zones and a screen that supports two-way video calls with visitors.

Inside the home, the S10 Smart Video Calling Camera combines an indoor camera, video-calling device, digital photo frame and Bluetooth speaker. It includes a four-inch touchscreen, 360-degree room coverage, human and pet detection, baby-crying detection and a physical privacy shutter.

The DL50FVX Smart Lock adds facial recognition, palm recognition, fingerprint access, passcodes, Bluetooth keys, temporary codes, remote unlocking and a mechanical key backup. It also includes a built-in camera and a four-inch internal display for viewing and speaking to visitors.

The SD7 Smart Home Control Screen acts as a portable control point for compatible devices. Its seven-inch touchscreen is designed to give users a single interface for viewing camera feeds, communicating through supported doorbells and managing entry products.

Retail push

Harvey Norman and JB Hi-Fi will stock much of the new range, while some models will be exclusive to Harvey Norman. Recommended prices start at AUD $249.95 for the SD7 control screen and rise to AUD $1,199.95 for the DL50FVX smart lock.

The HB8 Lite is priced from AUD $299.95, while the EP8 Ultra doorbell is listed at AUD $399.95. The HB90 Single is priced at AUD $549.95, and a two-pack version is listed at AUD $949.95.

Other variants extend the range further, including the HB90f single triple-lens pan-and-tilt camera at AUD $669.95, the HB90x 4G single camera at AUD $649.95, and HB8 Lite multi-pack options priced at AUD $559.95 for two units and AUD $1,059.95 for four.

Subscription focus

A central feature of the launch is EZVIZ's effort to distinguish itself from rivals that rely on cloud subscriptions for recording and advanced functions. It has tailored its Australian camera offering around local storage and access to core product functions without an ongoing monthly fee.

Its Always-On Video system is aimed at a longstanding issue in battery-powered cameras, where continuous monitoring often conflicts with battery life. EZVIZ said the system maintains visual coverage throughout the day before switching to normal-speed recording when relevant movement is detected.

That approach is intended to give households a fuller record of activity around a property than systems that capture only short motion-triggered clips. It also reflects a broader shift in consumer electronics retail, where buyers are weighing upfront device costs against recurring software and storage charges.

Scale and privacy

Founded in 2013, EZVIZ operates in more than 130 countries, supports more than 230 million registered users and has connected more than 360 million smart devices worldwide. The business employs more than 4,500 people globally and commits more than 14% of annual revenue to research and development.

EZVIZ also pointed to privacy and cybersecurity as part of its market position. Its framework includes AES and TLS encryption, authentication controls, encrypted storage and user tools such as privacy zones, physical camera shutters and additional permission settings.

Jock Jones, Australian Country Manager for EZVIZ, said the company is trying to address both cost and consumer control in an increasingly crowded category. "We believe Australians will see there is a very different proposition behind this range. Our goal is to give consumers sophisticated technology that remains simple to use, while being transparent about how information is handled and giving consumers control over their privacy," Jones said.

Jones also linked the launch to concerns about recurring charges in smart home products. "Australians have enormous choice when it comes to smart home security, but often that choice comes with ongoing subscription costs and compromises around how and when a camera records. We believe consumers should be able to buy a great security product and immediately access the features that make it useful without feeling locked into a monthly bill, while introducing technologies such as Always-On Video that challenge what consumers should expect from battery-powered home security," he said.