Samsung adds Art Basel Hong Kong collection to Art Store
Samsung has added the Art Basel Hong Kong 2026 Collection to its Art Store in Australia. The release also marks the first time the works will be shown on Samsung's upcoming Micro RGB and OLED televisions, alongside The Frame range.
Available to Australian Art Store subscribers, the collection features 25 works by 20 contemporary artists. Drawn from eight galleries, the selection will be presented in 4K on Samsung's Art Store platform.
The launch expands Samsung's collaboration with Art Basel, where it serves as the fair's Official Art TV partner. At the Hong Kong exhibition, Samsung is using the collection to show how the works appear on the upcoming Micro RGB R95, OLED S95H and The Frame Pro models.
Collection details
Artists in the collection include Michael Najjar, Sun Yitian and Ha Bik Chuen. The broader group features 11 Chinese artists, with work spanning six decades of contemporary practice.
The collection reflects Hong Kong's contemporary art scene, combining work by emerging and established artists. Participating galleries are Bank, CLC Gallery Venture, Don Gallery, Tomio Koyama, Pearl Lam, Lin & Lin, Rossi & Rossi and Vacancy.
Samsung is also presenting a separate curated selection from the Lee Kun-Hee Collection on the Art Store in partnership with the National Museum of Korea. This group includes 20 works from the private collection of the late Samsung Chairman Lee Kun-Hee, including "Sun, Moon, and Five Peaks," "Ten Symbols of Longevity" and "Scholar's Accoutrements in a Bookcase".
Art Store expansion
The Art Store now carries more than 5,000 works from more than 80 partners across Samsung's Art TV lineup. Access to the full catalogue depends on model and subscription status, with the Art Store available on selected 2026 televisions, including Micro RGB, OLED S95H, Neo QLED and The Frame models.
Samsung used the launch to underline its push to position televisions as part of home interiors as well as entertainment devices. It cited research showing that almost half of Australians want to incorporate more art into their homes.
Samsung's view
"TVs should do more than deliver great picture quality; they should add something to your everyday life. For many Australians, that means bringing art into the home in a way that feels personal and inspiring. Through our partnership with Art Basel, and with the Art Store now expanding to our latest Micro RGB and OLED S95H TVs, we're making it even easier for Australians to discover and live with incredible works of art every day," Simon Howe, Director - Visual Display and Brand Memory, Samsung Australia.
We know nearly half of Australians want to incorporate more art into their homes. Via the Art Store, we're giving them a new way to bring that aspiration to life - from classics by Claude Monet and Vincent van Gogh to contemporary artists like Michael Najjar and Bik Chuen. Australians are embracing the opportunity to personalise their spaces with art they love," said Howe.
Art Basel's view
"For Art Basel Hong Kong is always looking for ways to broaden how people experience art," said Angelle Siyang-Le, Director of Art Basel Hong Kong. "Our partnership with Samsung helps bring art into our homes in a way that feels both accessible and truly high quality. It's not about replacing the gallery - it's about giving more people the chance to live with great art every day," said Siyang-Lee.
Global partnership
Samsung's global visual display division described the launch as part of its longer-running relationship with the art fair.
"Building on six years of collaboration with Art Basel, this collection represents the calibre of art Samsung Art Store offers, transforming homes into personal galleries suited to any taste," said Bongjun Ko, Vice President of the Visual Display (VD) Business at Samsung Electronics. "Our advanced display technology brings priceless artworks into homes with stunning realism, so that anyone can become a collector," said Ko.